Verallia Manufactured 3 Clear Choice Award Winners For Innovative Glass Packaging
MUNCIE, Ind. – Verallia North America, a leading producer of glass containers for the food and beverage industries in the United States, proudly announced the company was recognized for manufacturing three award-winning glass containers at the 22nd Clear Choice Awards. Held annually by the Glass Packaging Institute, the Clear Choice Awards recognize innovative glass packaging in the food, beverage, and cosmetic categories. Over the past 22 years, 66 containers manufactured by Verallia have received the industry’s top honor.
This year, Trader’s Point Creamery’s Cottage Cheese won Conversion Recognition for moving its award-winning cottage cheese from plastic to glass containers; Jackson Family Wines’ Freemark Abbey 125th Anniversary blend won the wine category; and Boulevard Brewing Company’s Tank 7 Farmhouse Ale won the beer category. Submissions for the 2011 Clear Choice Awards were judged on innovation, package design, and shelf impact. In addition to the three Clear Choice Awards, another Verallia customer, Constellation Brands, was awarded Best Friends of Glass from the Glass Packaging Institute.
“For decades, Verallia has been leading the packaging industry by bringing innovative manufacturing processes to deliver quality glass packaging to premium brands in the wine, beer, food, beverage and spirit markets,” said Steve Rhea, Senior Vice President, Strategic Development. “We congratulate our customers on their effort to choose sustainable packaging that preserves the look, taste and quality of their premium products.”
Not the typical packaging for cottage cheese and very rare for this food category, Trader’s Point Creamery recently moved its award winning organic cottage cheese from plastic to glass containers affording the company the Conversion Recognition award. “Moving to glass packaging solidifies our commitment to food safety and preservation of our premium dairy product,” said Jane Elder Kunz, owner of Trader’s Point Creamery. The new glass jars help maintain the cottage cheese’s integrity and extends the shelf life of the cheese. Trader’s Point and Verallia partnered to introduce a new way of packaging in the only container rated as generally safe for food and beverages by the FDA.
In 2007, Boulevard Brewing Company created its Smokestack Series, a special collection of bigger, bolder brews. The beers were originally packaged in 750 ml champagne bottles with cork and cage finish. Although consumers enjoyed the Smokestack beers with dining or social experiences, the 750 ml size was simply too big for many customers to tackle on their own. To give them a choice, Boulevard decided to introduce a 12-ounce version of four of its year-round beers, including the popular Tank 7 Farmhouse Ale. The newly designed bottle, winner of the 2011 Clear Choice award in the beer category, creates a distinctive appearance on the shelf or table while maintaining consistency with Smokestack Series branding. The bottle, capable of holding 5 volumes of CO2, is reminiscent of the shape of the 750 ml champagne bottle, and is embossed with the company name near the shoulder, enhancing the simple, elegant appearance.
A legend in winemaking, Josephine Tychson was one of the first woman winegrowers on record who kicked off a history of innovation at the Freemark Abbey in St. Helena. 125 years later, the Freemark Abbey is still a winery few can rival in Napa Valley. To celebrate this legacy of innovative winemaking, Jackson Family Wines introduced “History”, the Freemark Abbey 125th Anniversary blend wine, winner of the 2011 Clear Choice wine award. “We wanted this anniversary blend bottle to tell a story of legacy, history and innovation,” said Gayle Bartscherer, product manager for Jackson Family Wines. The winery chose Verallia’s Distinction Claret tapered wine bottle to package this Solera-style wine. The package features a unique metal ornament by Apholos and high-end label supplied by Collotype Labels.
One of Verallia North America’s largest customers and the world’s leading premium wine company, Constellation Brands was awarded Best Friends of Glass. As part of its ongoing sustainability efforts, Constellation was recognized for its achievements in successfully transitioning over 30 million bottles to Verallia’s ECO Series™, an eco-conceived line of wine bottles that significantly improves Constellation’s carbon footprint.
“As an agriculture-based company, sustainability efforts are an essential component in our continued growth and success,” said David Nasta, Director of Procurement for Constellation Brands. “Our transition to reduced-weight bottles is just one of the many ways we are minimizing our impact on the environment.”
The Glass Packaging Institute’s Clear Choice Awards will showcase winning entries at Pack Expo in Las Vegas, NV September 26-28, 2011.
About Verallia North America
Verallia North America, one of the leading glass container manufacturers in the United States, designs, develops and produces glass bottles and jars for the wine, beer, beverage, spirits and food container markets. Verallia North America operates 13 plants and a state-of-the-art distribution center. For more information: www.sgcontainers.com
Verallia, the second largest global manufacturer of glass containers for the food and beverage industry, provides innovative, customized and eco-friendly packaging solutions for approximately 10,000 customers worldwide. As the leading global supplier to the wine, spirits and food container markets, Verallia manufactured nearly 25 billion glass bottles and jars in 2010. Verallia’s business model is built upon the combination of the strength of its worldwide network (industrial presence in 14 countries, commercial presence in 46 countries, and six research and innovation centers) and the proximity maintained with customers by its approximately 15,500 employees. In 2010, Verallia had combined net sales of € 3.6 billion. For more information: www.verallia.com
# # #